Key Accounts Management

Key Accounts As Strategic Assets.

Key Accounts are strategic assets and need to be treated as so, especially with the lifetime value they offer. The Key Account Management (KAM) program helps account relationship managers develop mutually beneficial relationships with key customers for long-term strategic gain.

Participants learn how to plan and execute special relationship and business development activities for key accounts in a way that elicits trust and mutual benefits, while enabling them lead clients’ thinking. The workshop provides participants with tools and practical activities , including post-workshop reinforcements that will enable greater insight into managing strategic clients.

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