A Multinational Beverage Brewing Company

Beverage Brewing Company

Project Description

The client’s sales route-to-market  (RTM) strategy revolved significantly around a few strategic business relationships with Key distributors and Super Key distributors. The need was an effective Key Account Management process to effectively engage and retain the strategic customers. Profiliant researched and developed a strategic account management process with tools for the sales team of 100 Account Managers at different levels within the sales organization.
  • Date
  • Client
    A multinational beverage brewing company
  • Duration
    5 Months
  • Place
  • Category
  • Share