B2B MARKETING

TRADE CHANNEL MARKETING

Our simple, powerful processes and tools help drive performance, especially when the sales cycle is complex and the marketplace is demanding

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Really helpful resources from Profiliant. Problems, solutions and results. I can confidently run my business with Profiliant's bespoke solutions . I recommend for every business owner or sales leader.
Delight Chika
Creative Director at Profiliant

Problems we solve

Developing Strategic Vision & Direction

Through our very popular Facilitation Services, we enable organizations to create form and order by using illustrated principles and best practices to orchestrate thoughts and channel group energy

Visioning & Strategic Facilitation

Facilitators use stimulating graphics & exciting visual techniques to tap a group’s knowledge, creativity and help you work collaboratively to achieve your goals.

Developing Strategic Vision & Direction

Through our very popular Facilitation Services, we enable organizations to create form and order by using illustrated principles and best practices to orchestrate thoughts and channel group energy

Customer Success Story

Project Information

Sales Enablement 

Organization 

Africa Fintech Unicorn

Industry

Fintech Industry

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  • * The client was desirous of building group-wide sales operations with the trio of frontline salespeople, back-office sales operations and channel sales all delivering value in a harmonized manner.

  • * The successful implementation of this program will result in scaled volumes of win rates, arising primarily out of better targeting of business opportunities by combining marketing capabilities to support sales.

  • * To create a set of operational services that supported frontline sales, overall improving the salesforce effectiveness for the organization.
  • * A significant part of the program required the management of new leads generated through a structured system of B2B marketing campaigns.

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Assessments

  • * Conducted a series of assessments to derive data to plan the implementation of the Sales Enablement solution

Process Work

  • * Our team helped Interswitch develop new processes for their sales operations, while also updating existing ones

B2B Marketing Services

  • * Created a Sales Enablement team structure within marketing
  • * Implemented a leads generation program targeting B2B decision-makers for named products and solutions
  • * Designed the Sales & Marketing alignment meeting process

Training, Coaching & Handholding:

  • * Provided extensive Training, Coaching & Handholding for the team
  • * Ongoing service and support

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Ongoing Project

  • *   This project is still ongoing as of the tike of this document.

Gains Reported

  • The client has reported gains in new business opportunities
  • Individual salespeople also report higher Quota attainment and job satisfaction
  • New sales operations structure and tools support the rapid expansion of services to cover new markets or sales opportunities by verticals

Operational Gains

  • The new structures and processes implemented have seen improvements in the speed of processing customer orders and resolving their issues

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Take survey Now

B2B MARKETING

TRADE CHANNEL MARKETING

Our simple, powerful processes and tools help drive performance, especially when the sales cycle is complex and the marketplace is demanding

Really helpful resources from Profiliant. Problems, solutions and results. I can confidently run my business with Profiliant's bespoke solutions . I recommend for every business owner or sales leader.
Delight Chika
Creative Director at Profiliant