• * The client was desirous of building group-wide sales operations with the trio of frontline salespeople, back-office sales operations and channel sales all delivering value in a harmonized manner.
  
  
• * The successful implementation of this program will result in scaled volumes of win rates, arising primarily out of better targeting of business opportunities by combining marketing capabilities to support sales.
  
  
• * To create a set of operational services that supported frontline sales, overall improving the salesforce effectiveness for the organization.
• * A significant part of the program required the management of new leads generated through a structured system of B2B marketing campaigns.

Assessments

• * Conducted a series of assessments to derive data to plan the implementation of the Sales Enablement solution
  
  

Process Work

• * Our team helped Interswitch develop new processes for their sales operations, while also updating existing ones
  
  

B2B Marketing Services

• * Created a Sales Enablement team structure within marketing
• * Implemented a leads generation program targeting B2B decision-makers for named products and solutions
• * Designed the Sales & Marketing alignment meeting process
  
  

Training, Coaching & Handholding:

• * Provided extensive Training, Coaching & Handholding for the team
• * Ongoing service and support

Ongoing Project

• *   This project is still ongoing as of the tike of this document.
  
  

Gains Reported

• The client has reported gains in new business opportunities
• Individual salespeople also report higher Quota attainment and job satisfaction
• New sales operations structure and tools support the rapid expansion of services to cover new markets or sales opportunities by verticals
  
  

Operational Gains

• The new structures and processes implemented have seen improvements in the speed of processing customer orders and resolving their issues